ASA Marketing Section

ASA Marketing Section

American Statistical Association

The Marketing Section of the American Statistical Association promotes the development and application of statistical methods in marketing research and practice. We bring together academics and practitioners at the intersection of marketing and statistics.

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Section Activities

Online Seminar Series
Monthly research seminars at the intersection of marketing and statistics, featuring presentations by leading academics.
JSM Sessions
Section-organized sessions at the Joint Statistical Meetings, the largest annual gathering of statisticians.
Student Paper Awards
Annual awards recognizing outstanding student research in marketing and statistics.