Online Seminar Series

The American Statistical Association (ASA) Marketing Section is excited to present an online research seminar series. This series aims to foster research, discussions, and engagement at the intersection of marketing and statistics, driven by the rapid advancements in both fields. Seminars this semester are held from 12:00–1:00 PM Eastern Time, featuring a 45-minute presentation followed by a 15-minute Q&A.

Subscribe to our calendar: Google Calendar

Current Organizers: Sam Levy (UVA Darden), Keyan Li (Notre Dame Mendoza), Max Matthe (IU Kelley), Dinesh Puranam (USF Muma), Yingkang Xie (WashU Olin), and Gourab Mukherjee (USC Marshall)

For any questions, please feel free to reach out to us at mpmatthe [at] iu [dot] edu.

Fall 2026

November 18, 2026 · 12:00–1:00 PM Eastern

TBA

Nikhil Mallik · Tepper School of Business, Carnegie Mellon University

November 11, 2026 · 12:00–1:00 PM Eastern

TBA

Emaad Manzoor · Cornell University Johnson Graduate School of Management

November 4, 2026 · 12:00–1:00 PM Eastern

TBA

Eva Ascarza · NYU Stern School of Business

October 26, 2026 · 12:00–1:00 PM Eastern

What Does Sincerity Sound Like? Designing Brand Personality Using Audio

Ankit Sisodia · Daniels School of Business, Purdue University

Spring 2026

April 14, 2026 · 12:00–1:00 PM Eastern

Trends and Challenges in Television Advertising

Greg Faletto · Research Data Scientist and Statistician, Google

From Micro Choice to Macro Impact: Bayesian Models of Consumer Behavior

Bhuvanesh Pareek · Sr. Data Scientist, Google

April 7, 2026 · 3:00–4:00 PM Eastern

Addressing Consumers' Sensitive Attributes in Product Recommendations: An Explainable AI Recommendations System Approach

Piyush Anand · Jones Graduate School of Business, Rice University

March 31, 2026 · 3:00–4:00 PM Eastern

LLMs Reproduce Human Purchase Intent via Semantic Similarity Elicitation of Likert Ratings

Thomas Wiecki · PyMC Labs

March 24, 2026 · 3:00–4:00 PM Eastern

A Bayesian Latent-Factor Framework for Causal Decomposition in High-Dimensional Experiments

Khaled Boughanmi · Johnson Graduate School of Management, Cornell University

Fall 2025

November 25, 2025 · 9:00–10:00 PM Eastern

Scalable Estimation of Multinomial Response Models with Random Consideration Sets

Kenichi Shimizu · University of Alberta

November 18, 2025 · 9:00–10:00 PM Eastern

Got Chocolate Milk? The Effect of Flavored Milk Ban in Los Angeles on Retail Beverage Consumption

Dinesh Puranam · University of South Florida

November 11, 2025 · 6:00–7:00 PM Eastern

Beyond Black-Box: Structuring Landing Page Recommender Systems Using Predicted Intents

Yuyan Wang · Stanford Graduate School of Business

Spring 2025

April 29, 2025 · 9:00–10:00 PM Eastern

Predicting Consumer Behavior Using Large Language Models Augmented with User-Generated Content

Shane Wang · Pamplin College of Business, Virginia Tech

April 22, 2025 · 9:00–10:00 PM Eastern

A Dual-Graph Clustering Approach for Selecting Data and Parameter Granularities

Mingyung Kim · Fisher College of Business, Ohio State University

April 8, 2025 · 9:00–10:00 PM Eastern

Digital Marketing Twins

Sam Levy · Darden School of Business, University of Virginia

March 11, 2025 · 9:00–10:00 PM Eastern

The Challenges of Deploying an Algorithmic Pricing Tool: Evidence from Airbnb

Mohsen Foroughifar · Rotman School of Management, University of Toronto

February 25, 2025 · 9:00–10:00 PM Eastern

The Impact of Subscription on Spending and Share-of-Wallet: Evidence from Restaurant Delivery

Daniel McCarthy · University of Maryland